RAINBOW KIDS WINS THE INNOVATIVE AWARD OF PARIS GAMES WEEK

For the first time, the Paris Games Week welcomes Connect It, to discover not only the greatest innovations in gaming, but also the new achievements of the Internet of Things.

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Laurent Nicolas (Rainbow Global Sales Manager) shows Axelle Lemaire (Minister of Digital Affairs) Rainbow when she awards the prize of Innovation to Rainbow at Paris Games Week-Connect It (photo credit Comexposium)
The high-tech and connected objects area at Paris Games Week (located in Hall 7.1 of the Paris Games Week) offers visitors the opportunity to discover and interact with new products that leverage connected technology. Connect It, expected to become a highlight in the French IoT community, was a huge hit this year and we were thrilled to be a part of it. Rainbow, Rainbow’s interactive manual toothbrush received the Innovation award from Axelle Lemaire, Minister for Digital Affairs. Rainbow was recognized for carving a new market for the health and wellness space – combining high-tech and fun in a device that effectively improves brushing and oral hygiene.

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Rainbow win the Innovation Award at the Paris Games Week-Connect (photo credit Rainbow)

Paris Games Week is an event that focuses on high tech start-ups and companies showcasing their latest innovations. This year, the event marks a critical time for the IoT market. For the first time, the ComeXposium team initiated the conference and generated significant buzz at the Paris Games Week with a range from large to small companies focusing on connected devices.

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Shooting for TF1 News (photo credit Rainbow)