The Arena is a next gen social finance application on Avalanche that redefines how creators connect, engage, and monetize their content, with our target users being content creators that are crypto-curious and have a desire to better monetize than they can on current web2 social platforms. Our platform is a solution to the growing creator economy. As a true SocialFi app, we combine the best aspects of social networks with the financialization offered by cryptocurrency to allow creators to monetize to a greater extent than they could elsewhere. Creators earn more on The Arena, and users are able to find up and coming content creators and support them.